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Is it illegal to customize and print things based on movies or anime onto stuff like tshirts?
Yes, it is copyright infringement.
They do it because the chance of getting caught is slim.
They do it because the penalty for being caught is small.
The first step in copyright infringement such as you describe, a person using a copyright image for merchandise on a small scale, is a legal order to cease and desist.
If the infringement occurs on a large commercial scale, such as an item that is sold in department stores, the result would be a lawsuit to recover a portion of the proceeds.
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